Home Living Handbook, Formerly a Men's Journal 'Pursuits' Channel, Launches as Independent Destination for Everything Home, on Par with The Spruce, Martha Stewart, Family Handyman
Friday, March 28, 2025
The new home improvement / home maintenance / DIY site led by veteran home enthusiast writer/editor, Emily Fazio, aims to provide homeowners & renters with expert-led content inspiring a home suitable for them, designed for them, and adaptable to them
NEW YORK, March 25, 2025 /PRNewswire/ -- Today, Home Living Handbook (HLH), a trusted online authority with +6M views, launched as its own independent digital destination at HomeLivingHandbook.com. Leveraging insights from home experts spanning construction, real estate, design, maintenance, home efficiency and technology & beyond, the new site will inform and inspire homeowners on how to tackle the fun and not-so-fun projects in, on, around and outside the home.
Formerly one of more than twenty dedicated "Pursuits" channels MensJournal.com premiered in the fall of 2023, the high-performing HLH has migrated its content from The Arena Group-owned site, establishing its own domain complete with new look, branding, categories and robust subcategories.
In an attempt to capture niche readers, MensJournal.com tapped Emily Fazio, a 15+ year home improvement and DIY writer, to build HLH from the ground up -- including sourcing a team of consultants, writers, and overseeing all content development. Fazio's following in the home space stems from her experience writing for HGTV, the former DIYNetwork.com, and her personal blog, MerryPad.com, a website she started when she became a homeowner in 2009. Through her work, she has developed authority and gained rapport with national and global home and tool brands, as well as a network of industry experts.
Recognizing its readers' appreciation for longform content -- a driving force behind HLH's 300% YoY growth -- the new website will continue to prioritize in-depth pieces while allowing for deeper exploration of micro-niche topics. In addition to HLH's hero categories: lawn care, home maintenance, cleaning, smart home technology, seasonal trends, sustainability, and home energy efficiency, new categories like parents and pet-owners have been built out to appeal to a broader audience.
Articles like "Watch For These Homeowner and Homebuyer Trends in the Next Year" and "How to Insulate Your Basement Rim Joists," have amassed a following of 4.3M active HLH users and 600K returning users since the brand's initial debut.
The launch of HLH as a standalone site reinforces consumer's departure from relying on brand name, legacy media, and the power digital natives hold to deliver highly-specialized, on-demand content.
Expanding upon its focus of guiding readers through the good, bad, and ugly -- (and pretty!)-- aspects of home ownership and everyday living, HLH will continue to deliver expert insights, home trends, product reviews, and DIY inspiration for homeowners, do-ers, renters, and enthusiasts alike.
Press Contact:
Samantha Perriello
392319@email4pr.com
585.727.0991
About Home Living Handbook:
Since 2023, Home Living Handbook has provided practical, expert-backed advice, resources, and inspiration to help you create, maintain, and enjoy your home--inside and out.
Whether deciding between a DIY project or hiring a contractor, looking for real estate insights, or seeking industry expert home maintenance tips, Home Living Handbook's trusted, actionable advice has helped millions of readers make informed decisions every step of the way.
With new content posted daily, Home Living Handbook helps homeowners, renters, and DIY enthusiasts find the guidance they need to renovate their spaces, tackle home repairs, enhance their gardens, and elevate their interiors. Our extensive library of articles include in-depth industry expert interviews, step-by-step guides, and practical solutions to make every home project a success, as we believe your home should be a reflection of you.
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SOURCE Home Living Handbook
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