DREO Showcases Two Breakthrough Technologies and Three Expanded Product Lines, Strengthening UK and EMEA Market Presence at IFA 2025
Friday, September 5, 2025
BERLIN, Sept. 5, 2025 /PRNewswire/ -- DREO, the No.1 Tower Fan Brand on Amazon in the US, UK, and Germany*, and the No.1 Heater Brand on Amazon in the US and UK*, is showcasing its latest innovations and strategic growth plans at IFA 2025. This event marks a significant milestone in the brand's ongoing European expansion.
Returning for its second appearance at IFA, DREO reaffirms its commitment to the EMEA market by delivering innovative, efficient, and user-centric home comfort solutions that enhance everyday living.
Two Industry-First Technologies Highlight Next-Generation Comfort
DREO is introducing two breakthrough technologies that set new standards in home climate control:
-- Advanced 3D Whole Room Heating: Featured in the Whole Room Heater 714S,
this technology delivers 90° horizontal and 60° vertical oscillation
for even heat distribution, eliminating cold spots and providing fast,
comfortable warmth. With Hyperamics(TM) technology, it heats up in just
2 seconds, ensuring immediate comfort across the entire room, making it
a great choice for various indoor spaces.
-- Gyro-Sync Control & Full-Room 3D Airflow Technology: Featured in the
forthcoming TurboPoly(TM) Fan 765S (launching in 2026), this system
intelligently directs airflow to precisely where it is needed, while
refreshing the entire room's air within one minute to ensure
comprehensive cooling.
Expansion Through New Product Lines
DREO is broadening its portfolio with three key product lines, further strengthening its leadership in home climate solutions:
-- Whole-Room Heaters: Featuring the Whole Room Heater 714S, launching this
September. It uses 3D oscillation for even heat distribution across the
entire room, unlike traditional heaters that only heat specific areas.
-- Outdoor Tower Fans: This product line includes the Outdoor Tower Fan
711S, which combines TurboWind(TM) airflow with ultra-wide 150°
oscillation to efficiently cool outdoor spaces, addressing the growing
demand for effective outdoor climate control.
-- Evaporative Coolers: Featuring the stand-mounted 765S and countertop
516S models, offering ultrasonic cooling mist and brushless motor
technology for effective and quiet operation.
These new product lines reinforce DREO's commitment to providing innovative, efficient climate control solutions for every home.
Strengthening the UK Market
Following two consecutive years as Amazon UK's No.1 tower fan and heater brand and an impressive nearly 70% increase in sales revenue from 2023 to 2024, DREO recently launched its 2025 winter range in the UK, featuring the flagship Whole Room Heater 714S alongside other smart climate devices. This momentum underscores the brand's rapid growth and expanding footprint in British homes.
Building on its online leadership, DREO is broadening its availability through major UK retail channels including Argos, Costco UK, and more, making its smart home comfort solutions more accessible than ever. A successful media launch in the UK this August marked the official market entry of DREO's winter lineup.
Meanwhile, DREO is accelerating plans to enter over 400 offline retail locations across Germany by 2026, while continuing its expansion in key EMEA regions including the UK, Ukraine, Romania, and the Baltic States.
Joshua Gunn, Vice President at DREO, shared:
"IFA 2025 is a significant milestone as we deepen our commitment to the EMEA market. We're passionate about bringing smart, intuitive comfort solutions that truly enhance people's everyday lives. With growing demand and expanding communities across Europe, the UK, and beyond, we're excited to grow alongside our customers -- delivering innovation that feels personal and impactful."
DREO warmly invites media and attendees to explore its latest innovations at IFA 2025, Hall H7.1B-102, Messe Berlin.
ABOUT DREO
DREO, the home tech pioneer transforming everyday comfort through innovation and elegant design, continues to redefine modern living. Specializing in air comfort and smart kitchen solutions, DREO has earned the trust of over 20 million users. Proudly becoming the No. 1 Household Fan and Space Heater Brand on Amazon U.S. for two consecutive years and the No. 1 Tower Fan Brand in the U.S.* DREO's products are known for their exceptional performance, energy efficiency, and seamless smart home integration, delivering both convenience and sustainability to households across the globe.
As the official partner of the LA Kings, DREO is proud to stand alongside champions of performance and innovation. Building on this partnership, the company is committed to making a meaningful impact in the local community over the next two years, and continue to inspire simple yet extraordinary home experiences.
*Ranking based on the Stackline data for Amazon U.S. retail sales of household fans and space heaters from January 2023 to January 2025.
For more details visit: https://www.DREO.com/
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SOURCE DREO
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